Marketing

You go to a party and you see a sexy gal across the room.
You go up to her and say
"Hi, I'm great in bed, what about it?".
That's direct marketing.

You go to a party and you see a sexy gal across the room.
You give your friend ten dollars. He goes up and says
"Hi, my friend over there is great in bed, what about it?".
That's advertising.

You go to a party, you see a sexy gal across the room.
She comes over and says,
"Hi, I hear you're great in bed, what about it?"
Now that is the power of branding.